Senior Leadership Snapshot

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Senior Leadership Snapshot

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LIVE DATA
Last updated: June 29, 2026 (7:00 AM ET) by Sheila Mae Deguinion
$6,615
Actual Monthly Growth
Confirmed revenue added
$4,390
Outstanding FMP Pipeline
Target to close this month
$2,195
New Handover Pipeline
Target to close next month
$13,200
Potential Monthly Growth
Actual + Pipeline combined
6
FMP Total
$18,680
2
FMP Expansion
0
FMP Client Referrals
4
FMP New Sales
20
Moved to Matching
Total this month
7
From Expansion
AM, SD & Talent sourced
0
From Client Referrals
AM sourced
13
From New Sales
Sales & Talent sourced
Zero Cancellations / Refunds
No FMP refunds across Expansion, Client Referrals, or New Sales for June.
CompanyContactAmountDateSource
Sperity Health-$4,1006/1/26Expansion
Custard Insurance Adjusters-$1,7186/18/26Expansion
Bookkeeper360AJ Egan-JuneNew Sales
conceptcsiClare Cunningham-JuneNew Sales
Capital Fund 1John Gimenez-JuneNew Sales
49th Estate PlanningLerato Kgonoti-JuneNew Sales
Last updated: June 29, 2026 by Sheila Mae Deguinion
19
Total Expansion Opps
In pipeline
14
Carry Over YTD
From prior months
5
June New Opps
Added this month
5
Handed to TA
Requirements confirmed
$5,818
Total Expansion FMP
2 conversions in June
CompanyVA Role
NLBMAccounting (CPA) VA
FPSHubSpot Support VA
Build ItOffshore Team Lead
Lobdock Impairment & DetectionMRO and Accounting Assistant
Florida Lawyers NetworkGeneral Admin VA
SIMPL IoTAccounting VA
Sperity HealthEA
Skyrise EngineeringSocial Media/CRM VA
Inspired SolutionsSocial Media and Content Creator VA
Gypsy Circus CiderPart-time Graphic Designer
Red GroupAccounting VA
District TacoCustomer Service VA
Blueprint IncBusiness Development / Sales Support VA
PalcoSales VA
CompanyVA Role
Greenlight CyberTechnical Support
District TacoCatering Operations & Guest Experience Specialist
Skyrise Engineering & TestingEstimator VA
Seal-a-DeckDispatcher VA - Seasonal
Seal-a-DeckDispatcher VA - Full Time
CompanyVA RoleStatus
1800 Got JunkSales Support VAIn Matching
District TacoCatering Ops & Guest ExperienceIn Matching
AmplifyGTMExecutive AssistantIn Matching
Greenlight CyberTechnical SupportIn Matching
Skyrise Engineering & TestingEstimator VAIn Matching
0
No Existing Client Referrals This Month
Referral Opps: 0 | Confirmed: 0 | Moved to Matching: 0 | FMP Paid: 0
Last updated: June 29, 2026 by Sheila Mae Deguinion
Booked Calls 27
25 scheduled for June + 2 booked in May
Show-Up Appointments 21
78% show rate
Handovers to Matching 13
62% conversion from show-ups | 13 from Sales
FMP (Closed) 4
31% close rate from handovers
CompanyContactStatus
Bookkeeper360AJ EganFMP Paid
conceptcsiClare CunninghamFMP Paid
Capital Fund 1John GimenezFMP Paid
49th Estate PlanningLerato KgonotiFMP Paid
78%
Show Rate
21/27 showed up
62%
Handover Rate
13/21 from show-ups
31%
Close Rate
4/13 from handovers
15%
Full Funnel
4/27 booked to FMP
Source: Account Management Forecast for 2025 | June 1-29
90
Total Clients
5
Expansion Handovers
0
Referral Handovers
9.1%
Overall Conversion
Benchmark: 60%
Mars
12 clients
Expansion Target8
Expansion Actual0
Referral Target7
Referral Actual0
0% overall
Beia
26 clients
Expansion Target4
Expansion Actual3
Referral Target9
Referral Actual0
23% overall
Emily
26 clients
Expansion Target8
Expansion Actual0
Referral Target8
Referral Actual0
0% overall
Paola
26 clients
Expansion Target4
Expansion Actual2
Referral Target7
Referral Actual0
18% overall
MetricMarsBeiaEmilyPaolaTotal
Balance YTD72626
June Target12227
Total Target848424
Target $$15,160$7,580$15,160$7,580$45,480
Actual Handover03025
Actual $$0$5,685$0$3,790$9,475
Conversion0%75%0%50%20.8%
MetricMarsBeiaEmilyPaolaTotal
Balance YTD576523
June Target22228
Total Target798731
Target $$16,065$20,655$18,360$16,065$71,145
Actual Handover00000
Conversion0%0%0%0%0%
Expansion base rate: $1,895
Referral base rate: $2,295
Conversion benchmark: 60%
Source: Talent Team Recruitment Tracker
CompanyClientRoleVA HiredType
Aslan CorporationLenna ChapaAdmin VAShaira Julienne AsequiaREDEP
Rock Creek PartnersDavid LittlejohnEA + AccountingMercy BarnesREDEP
Mark Cables FZEGisele BayigambaEA + BookkeepingKahren AdayoNEW
Henri's BakeryAnthony DiNardoFull Charge BookkeeperMa. Jamaica SantosNEW
Promyse Home CareMarie WolfHR/Recruitment SpecialistMary Joezl Dumat-olNEW
Old World PaintingApostoli MatsikasDigital Marketing SEO/AdsNancy Soleil CincoNEW
1800 Got JunkLisa McKenzieData Entry / AdminLove Joy CalacaNEW
ResProHealthErica MarshallMedical VA - Sleep ComplianceKhrista SiaNEW
Epic Event GroupKristina MessickEA to Senior ExecutiveSheila Marie CruzNEW
Build It by DesignRuby LallyAccounts Payable SpecialistSybil GumiranNEW
CompanyClientRoleLead Source
Integrity SealcoatTylor GrimesExecutive AssistantReferral
Centra CompaniesDavid WillsExecutive AssistantPRP-Cameron Herold
Cash Flow StreetErwan Le RoyEA to CEOSales
OTHR ManagementSam RhodesAccounting VASales
Soleil TansShawn SmithAccounting VAReplacement
AGENCY StrategiesJosh GrossfeldAdmin VAReplacement
Hartley LeadershipKen HartleySales Admin SupportPRP-Jeff Civilico
SmartRoofing.AiBill KimberlinCommunity EngagementBrad's network
Kimbrough LawJonathan BernardVirtual ParalegalSales
Heiler PaintingTom HeilerExecutive AssistantReplacement
NLBMAli KatzMember OnboardingExpansion
ResProHealthErica MarshallOperations System SupportBrad's Connection
Angel RxWendellPatient AdvocateBrad's network
Huckleberry LabsJessica TohCustomer ServiceReplacement
District TacoDan PierceCustomer Service VA (PT)Expansion
TRNZ4mPhill CooperSales & Marketing MgrBrad's Connection
Village HandicraftedGina TraveMarketingReplacement

These are the spreadsheets Sheila pulls data from for the daily CEO Snapshot report. Click to open in Google Sheets.

💬

OA Senior Leaders

spaces/AAAA-tFpWQU - Where Sheila posts the daily CEO Snapshot (Growth Overview + Expansion Report + Sales Pipeline + FMP Pipeline screenshots)

💬

Sheila's Dashboard Data Space

spaces/AAQADLwRWOg - Where Sheila shares source spreadsheet links and raw data updates

1 AMs (Mars, Beia, Emily, Paola) manually report expansion & referral opps to Sheila
2 Sales Team (Frenele) tracks booked calls, show-ups, handovers in Appointment Tracker
3 Talent Team tracks requisitions, matching, and VA placement status
4 Finance (Quennie, Ivy) consolidates revenue from HubSpot/Bill.com into Revenue Report
5 Sheila aggregates all sources into the CEO Snapshot and posts to Senior Leaders daily

These questions will help us build this dashboard into a real-time, auto-updating tool. Sheila, please respond to each one so we can connect the data sources properly.

Data Access
Can Sterling (brad@outsourceaccess.com) be granted read access to the Sales Team Report spreadsheet?
The Sales Team Report (10kHjCo5P-hzpamOVqiTU6ZW0Shsaiibqb7fe4TAhJFs) returned a 403 permission error. We need read access to pull in booked calls, show-up appointments, and handover data automatically instead of relying on the GChat text posts.
FMP Pipeline Amounts
Where do the individual FMP dollar amounts for Sales-sourced deals live?
The Expansion FMP amounts are clear ($4,100 Sperity Health, $1,718 Custard Insurance). But for the 4 Sales FMP deals (Bookkeeper360, conceptcsi, Capital Fund 1, 49th Estate Planning), we don't see the individual dollar amounts. Are those in the Sales Team Report or somewhere else?
FMP Pipeline Screenshots
Is the FMP Pipeline data (the screenshots you post after "FMP Pipeline:") tracked in a spreadsheet tab we can read?
Every daily report ends with "FMP Pipeline:" followed by screenshot images. These images can't be read programmatically. If this data lives in a spreadsheet tab (stages, amounts, expected close dates), we can pull it directly into the dashboard and eliminate the screenshot step entirely.
Cancellation Data
Where is the cancellation and churn data tracked?
The Growth Overview mentions "FMP Refunds (cancellation): (0)" and the terminology section defines cancellation notices vs. actual cancellations. Is there a dedicated tab or spreadsheet tracking cancellation notices, last payments, and actual churn? This is critical for net growth calculations.
Revenue Report
Can we get access to the 2025 Revenue Report mentioned in the Finance data source index?
The Finance index mentions a "2025 Revenue Report" with tab "2025 Revenues" tracking actual revenues and recurring revenue forecast, maintained by Quennie and Ivy. This would let us show actual revenue figures alongside the pipeline data. What's the spreadsheet ID?
Historical Trend Data
Would you like us to start tracking daily snapshots so we can show trend charts over time?
Right now each daily report overwrites the previous day's numbers. If we capture a daily snapshot (Growth/Decline, FMP count, Matching count, Pipeline value), we can add a trend chart showing momentum over the month and month-over-month comparisons. This would require either a new tracking tab or an automated daily capture.
Update Frequency
What time do you typically finish updating all source spreadsheets each day?
If we automate this dashboard to pull fresh data daily, we need to know the best time to refresh. Your GChat posts typically go out between 9-11 AM ET. Should the dashboard refresh at a specific time, or should it pull on-demand when accessed?
Carry Over Logic
How is the "Balance YTD" / carry-over calculated for expansion and referral targets?
The Account Management pipeline shows "Balance YTD" numbers that carry forward unfulfilled targets from prior months. Is this a simple running total of (target - actual) each month, or is there a more nuanced formula? Understanding this helps us automate the calculation correctly.